FullStory

Content Marketing Manager

This role can be performed remotely anywhere within the United States and Canada.

At FullStory, we’re helping industry-leading businesses optimize their digital experiences to improve the websites and apps we use every day. We’re building a marketing team where every new team member has a chance to directly influence our bold pursuits.

To build the strength of our Content, Brand & PR team, we’re looking for an experienced individual contributor who is passionate about phrasing, adept at content distribution, and spirited about creating conversion through short-form copy while keeping a pulse of the latest social media and marketing trends.

Reporting to the Senior Manager of Content Marketing, you will have experience contributing to SaaS content and social media strategies and will be able to create and measure the performance of short-form, conversion-focused copy deliverables: emails, banner ads, landing pages, and more. This role is for you if you’re inquisitive, curious, detail-oriented, and open to growth.

Day to day, you'll:

  • Craft short-form, conversion-focused content, including emails, social media, event deliverables, landing pages, and more, bringing a consistent FullStory voice, tone and approach to all written materials.
  • Collaborate closely with design, product marketing, marketing operations, and other teams to ensure brand and messaging alignment, as well as working closely with teams outside of marketing (customer success, sales, and others) to ensure alignment and quality of deliverables.
  • Own all aspects of FullStory’s social media presence (primarily Twitter and LinkedIn, at present), including managing platforms and assessing ongoing performance, and monitoring social presence and responses to social followers.
  • Optimize content assets and landing pages based on SEO best practices and brand guidelines while contributing to the SEO health of fullstory.com through updating backlinks, metacopy, adding and experimenting with demo requests, and improving organic high-performing content.
  • Support multichannel campaigns—in-person events, webinars, ABM campaigns, and more.

We're looking for someone who:

  • Has 4+ years of experience writing content for B2B brands such as enterprise prospects, SaaS offerings, or similar
  • Has conversion-focused copy experience (and we’d love to see some of your work)
  • Has experience with customer segments and personas and delight in writing for various audiences
  • Loves to measure the effectiveness of content marketing, A/B testing, and social media efforts—and can make plans based on data gathered
  • Delights in in working with project, content and measurement tools (e.g., Google Analytics, Wordpress, Asana, Contentful, NUVI)

It would be amazing if:

  • You thrive in a collaborative, cross-functional environment where we use influence over authority to get things done
  • You are passionate about social media and its influence in the B2B space
  • You have excellent project management skills

About FullStory

Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence platform empowers businesses to continuously improve the digital customer experience across sites and apps. At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. With FullStory, product, engineering, and UX teams can align around the customer, break down internal information silos, and achieve company objectives together—faster. The end result? A digital experience customers love.

FullStory is backed by world-class investors and has 250+ employees around the world, with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. Our company, in three words:

  • Empathy - Making a habit of empathy is a powerful way to maintain moderation and stay open to important information that doesn't originate inside your own head.
  • Clarity - Few problems can survive their thorough description. By the time you can explain a problem in excruciating detail, especially to someone else, you know how to solve it.
  • Bionics - "Study what humans do and figure out how to scale it." A dedication to building bionic systems ensures we maximally empower our users while minimizing our own unnecessary toil.

Benefits

  • Have a life. FullStorians enjoy autonomy and flexibility. From a remote-first work environment to untracked paid time off, we don’t believe in micromanaging your time. After all, smart, driven people are their own best bosses.
  • Stay healthy. For our US-based FullStorians, we cover 99% of your premiums and 75% of your dependents’—same goes for dental and vision coverage.
  • Save for retirement. For our US-based FullStorians, we offer a 401k retirement plan through Vanguard and match employee contributions 2:1 up to $4800 USD per calendar year.
  • Paid parental leave. We want FullStorians to have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
  • Keep learning. FullStory provides professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.

FullStory is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If you love technology but aren’t sure if you’d fit in, please apply anyway. When you apply, you will have the opportunity to share your pronouns, gender, ethnicity, and veteran status with FullStory to help us identify areas for improvement in our hiring and recruitment process. Completion of these questions is entirely voluntary. Any information you choose to share with us will be kept confidential and will not impact the hiring decision in any way.


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