Poll Everywhere is looking for a Director of Marketing to turn broad usage at Fortune 1000 (80%+) and R1 Universities (100%) into Sales Accepted Leads. Marketing is leading our organization into an exciting opportunity to shift fully into Enterprise offerings. The Marketing team is our fastest growing team over the last two years and we expect our new Director to continue to grow the team. We have embraced Account-Based Marketing (ABM) as a strategy across the organization and we are excited to bring a Director on board who can help us move that forward across our teams.


The Director of Marketing should unify and align the Marketing team's objectives, projects, and metrics across top, middle, and bottom funnel tactics to drive more holistic and comprehensive outcomes. The Director of Marketing will assume ownership of the full customer journey through all marketing touchpoints and across all constituents.


Our new Director of Marketing will report to the Chief Revenue Officer and partner with Sales, Success, and Product to achieve the goals and shape our Ideal Customer Profiles. In addition to ABM, Poll Everywhere has embraced a much larger focus on our positioning and utilizing PR and branding as marketing strategies. Alongside our new agency partners, we would like to develop relationships and strategic placements to augment our ABM strategy and ICP targeting.


Poll Everywhere is looking forward to a refreshed mission to make presentations more inclusive. We believe that having our product in use at more of the 17 billion meetings a year in the F1000 would change those organizations through the inclusion of more voices. Our platform enables presenters to create interactive questions, word clouds, discussions, and competitions that their audience can respond to using any device. Founded in 2008, we now support millions of users worldwide from educational institutions to household companies such as Google, AT&T, and Target.

Objectives

  • Foster collaboration across departments including Sales, Success, and Product teams to build better customer relationships, bring new Poll Everywhere products to the market, inform future plans, nurture existing customers, and deliver leads to Sales.
  • Identifying the short-term and long-term needs to resource, hire, train, and staff the projects necessary for the team to achieve goals within an annual marketing budget
  • Understand and develop KPIs for Marketing across top-to-bottom funnel tactics
  • Understand and perform market research, competitive analysis, campaign measurements, and market trends that translate results into actionable insights and vision for the Marketing team
  • Grow our Account-Based Marketing initiatives in landing new ICP leads and improve our market share in ICP segments, while consistently identifying revenue opportunities both outside of and within our established client base
  • Achieve improvements in lead quality and new signups matching our ICP


Daily and monthly responsibilities

  • Manage and coach our marketing team members including but not limited to hiring, training, mentorship, workloads, project management, delegation, and deadlines
  • Ideate, coordinate, and set the standard for marketing plans, content, calendars, announcements, and initiatives
  • Guide and sustain the corporate brand and brand values in conjunction with other internal stakeholders
  • Oversee the management of agency providers, consultants, freelancers, and other suppliers including the contracting process
  • Design cross-functional and cross-channel strategies, marketing analytics, and website optimizations
  • Be at the forefront of new marketing technologies to innovate, improve efficiency, and increase results
  • Partner with client-facing teams to ensure marketing strategy is aligned with retention initiatives

Quarterly and annual responsibilities

  • Plan, project, and justify an annual Marketing budget
  • Negotiate with all marketing partners to build fruitful relationships and efficient contracts
  • Report key results and recommendations to senior management and executives
  • Create and identify opportunities for growth across direct reports as it relates to their career development and trajectory

The skills we want to learn more about in our interview process

  • Excellent leadership, communications, and decision-making skills
  • Successful track record in senior marketing roles and large-scale campaign creation
  • Proven ability to plan and manage a department budget
  • Experience with digital marketing, SEO, content, branding, and demand generation
  • Experience in managing and scaling mid to large size teams
  • Advanced proficiency with Marketing analytics

Preferred experience

  • Successful track record using Account-Based Marketing techniques
  • Relevant and established portfolio of media and PR contacts
  • Proficiency with Content Management Systems, and/or Design practices and software
  • Successful partnership and integration launches

Our users come from all kinds of communities, and so do PollEvians. We want to work with great people from a wide variety of backgrounds who put a lot of care and pride into their work. We're committed to providing you with opportunities to learn, and we’re looking to hire people with good judgment.


If you don’t meet 100% of the above qualifications or check off all the boxes, you should still seriously consider applying. An important part of our interview process is understanding why this position and our mission particularly resonated with you.


Application Process:

Keep applications brief; we want small resumes with relevant experience. Principals only, please. We aren't using contingency staffing agencies at the moment. Poll Everywhere is not responsible for any fees related to unsolicited resumes.


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